Engineering Founders

Identifying your internal champion & finding the right data/stories to sell into companies w/ Buchi Reddy Busi Reddy

Episode Summary

Buchi Reddy Busi Reddy, Co-Founder & CEO @ Levo.ai, joins us to reveal how lessons learned as an eng leader at AppDynamics and other Silicon Valley experiences provided him with the skills & inspiration to co-found Levo.ai. We cover considerations for building security-focused products as a start-up; finding product-market fit & securing your first customers; identifying your product’s champion & finding the data / narratives that support your product; and pricing strategies. Additionally, Buchi shares his personal story of navigating the personal & logistical considerations of attaining an H1-B visa, providing valuable insight for any immigrant founders.

Episode Notes

Buchi Reddy Busi Reddy, Co-Founder & CEO @ Levo.ai, joins us to reveal how lessons learned as an eng leader at AppDynamics and other Silicon Valley experiences provided him with the skills & inspiration to co-found Levo.ai. We cover considerations for building security-focused products as a start-up; finding product-market fit & securing your first customers; identifying your product’s champion & finding the data / narratives that support your product; and pricing strategies. Additionally, Buchi shares his personal story of navigating the personal & logistical considerations of attaining an H1-B visa, providing valuable insight for any immigrant founders.

ABOUT BUCHI REDDY BUSI REDDY

Buchi is the CEO and co-founder of Levo.ai, which is on a mission to protect all the APIs and apps in the world to make the digital world more secure. Buchi is a domain expert in APM (Application Performance Management), Observability, distributed tracing and API security areas. He has built multiple enterprise SaaS products in his career. Buchi lives with his wife and son in Bay Area. Loves hiking and dad time.

"Listen to the customers, listen to the companies and that champion will probably make it a bit easier for you to sell to that company. The champion by definition is bought into the concept of they know this problem exists and they can tell inside the company that this problem is there and we need a solution and they also bought into the fact that they like your solution and they would like to buy it. The biggest thing is finding the champion. If you do that, your life becomes a lot more easy.”

- Buchi Reddy Busi Reddy   

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SHOW NOTES:

LINKS AND RESOURCES

This episode wouldn’t have been possible without the help of our incredible production team:

Patrick Gallagher - Producer & Co-Host

Jerry Li - Co-Host

Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/

Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/

Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/